Sunday, August 9, 2009

Social Media Marketing


What are social media marketing websites?
These are the websites currently a rage on the Internet, where millions of people log in each day to communicate, educate, learn, build, share and enjoy. However, for each person the social marketing websites may hold a different meaning.
What are the special features of social marketing websites?
Special features of these websites are:
Ø These websites do not allow the seller to remain elusive and ambiguous; instead you as a seller need to create your identity.
Ø When thinking of using these websites you need creating your reputation, this you can do by being accessible, letting people know more about you and letting then contact you whenever you want them to.
Ø You need not simply put in links; instead you can put in audio, video and get personally connected with your friends or customers.
Ø You can sell directly if someone is interested, however, this is limited if you are on a personal level.
Ø There is quite a lot of activity going on, on these sites therefore, you should keep on innovating and changing web promotion ideas each time, otherwise you will not be able to build effective network.
Ø There are number of groups that function here, your profile should attract people who are of the age and social standing, for buying the product you are selling.
Ø Digg, StumbleUpon are different types of websites, each with different ideology, same marketing strategy that worked on one website would not work on the other.
Ø Website like the del.icio.us allow participation of end users to make a website famous or not famous, is someone likes a particular website and recommends it, it should be recommended by others for you to earn website traffic.
Ø As you can see, the most important part of the SMM websites is that there needs to be participation of the advertiser and user and any product, service or website should be recommended by many so that the traffic increases.
All the Social Media Marketing websites encourage user participation, here you can leave comments, invite people, make networks, give something useful, create and share videos, etc. In short these websites are for all that you would want to communicate to a friend.
Use of these websites to increase traffic to your website is good, but yet it should be done with utmost care since your reputation is directly at stake. Not just individuals, corporate world too, uses this medium for building image successfully.
However, campaigns by larger companies are by far on larger scale and more informative, these are also developed a little more professionally than those by amateurs. No wonder better campaigns get larger exposure and end up increasing traffic to their websites substantially.

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