Social media marketing

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business.

For those who don’t understand or see the value of social media websites, let’s take a look at the benefits of creating viral content and effectively promoting them through social media channels.

Developing link baits and successfully getting it popular on various social media websites like Digg and StumbleUpon will lead to multiple benefits for any website:

Primary and Secondary Traffic. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites.



High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.

Now let’s translate this into tangible benefits for your website:


1. Links = Better Search Engine Rankings.

When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. If you optimize your linkbait and website structure properly, you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.

Do this often enough and your search traffic will undoubtedly increase. In a sense, you are obtaining these quality links through borrowed trust. Many bloggers and webmaster still think that if an article is on the Digg or del.icio.us homepage, then it’s probably worth checking out and referencing through a citation link.

A new website may find it difficult to gain links from a critical mass that is not familiar with it but a trusted social news resource makes it easier for links to come in, because the community and buzz has somewhat ‘certified‘ the value of the site. Note that the actual strength of the article is still of utmost importance for all.


2. Primary + Secondary Traffic = Community/Supporters.

Some people claim that social news websites only send useless traffic, visitors that will often just view a specific webpage and click away. Yes, that’s usually the case. Sites like Digg are notorious for their poor bounce rates: many visitors drop in for the article and then leave after reading it. StumbleUpon is much better in this aspect.

But don’t mistake this with a lack of interest. Your subscriber figures will often take big jump up and then stabilize after a few days. If your entire site is relevant to the general interests of the social media website, there will always be a handful of social users who will start to track your site in order to submit future content.

Detractors also ignore the power of ultra targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s popular on social sites, because it adds value for their readers or users. This is done naturally on a daily basis for many.

While primary traffic usually comes in a larger volume, I would argue that secondary traffic is more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These citation links demonstrate recognition of your site in the eyes of others. It builds your brand.

Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.

Article Marketing

What is article marketing? Article marketing is often called “affiliate article marketing” because it is so popular with internet affiliate marketers. Article marketing is an internet business practice that is used mostly by marketing affiliates, but is also used by online businesses to promote all kinds of products.

Article marketing as a concept is quite simple:

* You write articles. Your articles include a link to your website or to an affiliate page

* You submit articles to free online article directories

* People read your articles online and click the link to visit your website

* Once at your website (or affiliate page) your readers purchase the item you are promoting and you earn commission.

Article marketing can also be used to send visitors (also known as “traffic”) to websites or blogs which contain classified advertisements. In this case you will get paid a small amount by the advertisers each time a visitor clicks on one of the advertisements. The actual amount depends upon the popularity of the keywords in the ad. These ads are called pay per click advertisements (usually referred to as “PPC”). The most popular source of these ads is Google “Adsense” but there are other companies who run PPC advertising.

Another aspect of affiliate article marketing is the writing of articles to use as content on your own websites or blogs. If your websites or blogs contain fresh unique content, they are more likely to achieve higher placement in search engine results.

To harness the full power of article marketing, affiliates (or other online business owners) would write articles for their own websites or blogs as well as submitting articles to online article directories and posting articles on various “Web 2.0″ or social media sites to form a “link wheel” (how to build a link wheel will be examined in a later article).

Article marketing has many advantages for internet marketers, and for affiliate marketers in particular. Here are a few of those advantages:

- Article marketing is free

- Article marketing is simple

- Anyone can do article marketing (if you can’t write your own articles, you can use a ghost writer)

- Article marketing is entirely legitimate.

The growing popularity of article marketing is largely due to the fact that it is free, but it is also popular because it works so effectively. By employing article marketing techniques it is entirely possible for affiliate marketers to make money at home using 100% free resources.

The most successful affiliate article marketers use a combination of free and paid for tools and resources. You have probably heard the saying “less is more” but on the internet more is definitely more: the more you promote your affiliate products, the more you will earn. You can succeed at making money online using free tools and resources, but you can increase your profits exponentially by investing in good tools.

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